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    《杜蕾斯》MG動畫——安戈力文化

    |

    —Client/ 客戶
    廈門正在沸騰文化傳媒有限公司
    —Project name & type/項目名稱&類型

    杜蕾斯新包裝三維TVC

    —Production House /制作方
    UGLY/安戈力
    —Production Date/產出時間
    2021年12月1日
    —Production cycle /制作周期
    20天


    1.BACKGROUNDPROJECT

    Durex, a world-renowned gender health brand, was born in 1929, and its name comes from a combination of three English words: Durability, Reliability, Excellence. Durex product line covers many fields from condoms, lubricants, sex products, etc.

    全球知名的兩性健康品牌杜蕾斯(Durex)誕生于1929年,其名稱源自三個英文單詞的組合:耐久(Durability)、可靠(Reliability)、優良(Excellence)。杜蕾斯產品線覆蓋了從避孕套、潤滑液、性用品等諸多領域。

    2.STORYBOARD

    Durex, the global leader in beautiful intimacy. Since its birth, it has always used its rich knowledge of both genders and a complete product line to help people explore beautiful intimacy, and witness every generation of young people who are brave and love each other boldly break through the secular barriers and inner cowardice.

    杜蕾斯,美好親密關系全球領導者。誕生至今,始終以豐富的兩性知識和完整的產品線,幫助人們探尋美好親密關系,見證每一代勇敢相愛的年輕人大膽沖破世俗阻隔和內心的怯懦。

    Durex has made a huge innovation this time, from old packaging to new packaging, which also reflects Durex's bold and avant-garde thinking. The classic blue logo and background color combination are deeply rooted in the hearts of the people. Using a new packaging design can be used in the minds of the younger generation of consumers. Create brand memory points. Angoli was invited to create a 3D TVC for Durex's new packaging. The whole film uses 3D visual creativity to upgrade the product packaging and interpret it in a more playful style.

    杜蕾斯此次做出巨大革新,從舊包裝走向新包裝,同樣也體現了杜蕾斯大膽前衛的思想,經典的藍色logo和底色搭配深入人心,運用全新的包裝設計可以在年輕一代消費者的腦海中打造品牌記憶點。安戈力受邀與正在沸騰文化一起創作杜蕾斯新包裝三維TVC,全片運用三維視覺創意,將產品包裝升級用更加好玩的風格進行演繹。


    3.CHARACTER SETTING

    Choose the vitality outfit as the protagonist of the opening to attract attention, shake gently and drop into the water to complete the packaging transformation. The lens focuses on the product and moves around the mirror, and the lens is zoomed out. Multiple new packages appear in sequence from the camera, move forward dynamically, and then slightly move. Turn the layout, the camera pulls out the static display, and you can see that there are small icons of different colors on the blue-based simple packaging. This time, Durex's safety and confidence series uses 3D modeling to display the new packaging.

    選用活力裝作為開篇主角吸引視線,輕輕抖動掉落水中,完成包裝蛻變,鏡頭聚焦在產品環繞運鏡,鏡頭拉遠,多個新包裝依次從鏡頭前出現,動態向前擺列運動,隨后微轉排開,鏡頭拉出靜態展示,可以看見藍色系簡約包裝上有色彩各異的小圖標。這次杜蕾斯的安全自信系列,運用三維建模方式展示新的包裝,落入水中瞬間蛻變的巧思,都讓人記憶猶新。


    4.CAMERA VOICE DESIGN

    We used a concept of different space from water to water to make the transformation of old and new packaging. The old packaging is on the water surface, and the new packaging is below the water surface, which gradually changes during the falling process. This creative idea is ingenious and has a visual aesthetic.

    我們運用一個從水上到水下的異空間概念做了新老包裝的轉變,水面上是舊包裝,水面下是新包裝,在掉落過程中逐漸變化,這一創意思路別出心裁,具有視覺美感。


    Modeling diagram shows the effect alone

    建模圖單獨展示效果

    In the creative stage, we conceived the idea of using different space to upgrade the packaging. When implementing the idea, we made a detailed storyboard script to obtain a picture description with imaginary space, and then modeled according to the product prototype. When the animator made an animation preview, production With still frames, we can get silky and highly visible 3D animations.

    我們在創意階段構思了運用異空間進行包裝升級的思路,落地創意時制作分鏡腳本細化,得出具有想象空間的畫面描述,然后依照產品原型建模,當動畫師做出動畫預演,制作靜幀,我們就能得到絲滑又可視性極強的三維動畫。


    In the preview animation, because of the use of three-dimensional production, the product is very smooth and smooth whether it is falling or dynamically moving forward.

    在預演動畫里,因為使用了三維制作,產品無論是掉落還是動態向前擺列運動都十分絲滑流暢


    5.SPECIAL EFFECTS


    6.SPECIAL EFFECTS


    7.ON SITE


    8.HD WALLPAPERS

    —SCRIPTWRITER /編劇&策劃
    YUEYIN LAI
    —SPLIT MIRROR /分鏡
    YUEYIN LAI
    —CONCEPTION /元素設計
    YEZI
    —ORIGINAL PAINTER/原畫師
    YEZI
    —MIDDLE PICTURE /中間畫
    YEZI
    —SCENE TEACHER /場景師
    YEZI
    —COLOR SETTING /色定
    YEZI
    —DIRECTOR /導演
    SHUIZHI YIN
    —PRODUCTION /制片
    YUEYIN LAI
    —ANIMATOR /動畫師
    YEZI
    —SPECIAL EFFECT /特效師
    YEZI
    —CHECKER /動檢師
    YEZI
    —SYNTHESIS /合成
    YEZI
    —SOUND&MIX /音效/混錄/錄音
    YEZI


    9.UGLY INTRODUCTION


    國內很丑的一家公司,擁有獨立IP安戈力(UGLY)形象,在業務上定位于國內MG動畫制作生產工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術”,展現安戈力作為藝術創作理念及核心,安戈力形象在IP授權、衍生產品合作極度受市場歡迎。

    UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

    安戈力運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品,2014年成立至今服務600多個項目準時交付率高達92.6%,每個月能同步進行多達21條MG動畫生產線。

    Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

    創立以來專注MG動畫領域至今,影響力已經由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個角落?,F業界的評價:MG動畫=安戈力,安戈力=MG動畫,已形成行業符號。

    如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術家來完成特定項目,或者兼職第二份工作加入我們創作,請告訴我們——我們很樂意聽取您的意見。


    —電話/微信:

    + 8615060780280

    —官方抖音/新片場/站酷/小紅書/B站:

    安戈力

    —電子郵件/ QQ:

    523638547@qq.com

    —官方網站:

    www.xmugly.com

    —商務/招聘/兼職/外協/聯盟/培訓/:

    + 8615060780280

    - 來訪地址 :

    總部:廈門湖里華昌路125號聯發東南天地A202

    華東:上海市靜安區銅仁路229號東海SOHO21樓2112室

    上海市寶山區高境三鄰橋體育文化園16號2樓

    華北:北京市朝陽區十里堡路1號171幢平房330號


    安戈力(總部)

    上海安戈力(靜安)

    內容由作者原創,轉載請注明來源,附以原文鏈接

    http://www.thelmareyna.com/xuanchuan/204010.html
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